What is Google Ads and how you are Set up your Google account?
In the current era, the majority of the people use the internet when they are looking for products they require. Therefore, you have to maintain a strong online presence, and have is where Google AdWords.
What is Google AdWords?
Google AdWords was launched in 2000 and in 2018 the Google AdWords changed into Google Ads. Google Ads is a digital advertising platform that allow you to get your ads in the front of your market. Google Ads can be an important part of your multichannel marketing campaign. Google is a most popular research engine in this digital era. It is easy method to reach on your targets and to see the ads for any products which we purchase. By ads, you can connect people with on Google map, YouTube, search result page, and Google Play.
For example, you can be a trader and your ads compared to match the goal of your job. Do you want to drive more traffic on your business? Do you want to generate phone calls? Therefore, different way you can structure campaign. For making ads, it is influential method to make a Google Ads account in your Google account.
Why the Google Ads is more essential?
In these days, the people are more busy in social media. So, they have less time to go at any place and market to buy something. It is a easiest way to buy product easily by wasting time. Choose those ads which is the more attractive and the lead more traffic.Your should write different headlines and descriptions which makes your ads is unique.Campaign types
There obtained campaigns are important the campaign include are such campaigns display, campaign video ads, app campaign, shopping ads, and performance Max unit, to about which campaign type is right for your need. It is depend upon you that you will choose your campaign.Keyword
Keyword are critical for search engine optimization page and also important for campaign. When someone search any keyword on Google and they look about products. Google show series after result that is match with user keyword. You need to decide which keyword is useful and which is keyword is common in marketing.Keyword are different type it maybe broad match, phrase match and exact match.
Broad match is the keyword of advertiser is match with any user keyword which is similar to ads group the keyword. Phrase match keyword after advertiser is those match which is less match with user keyword. And an exact match the keyword of the user is exact match. The exact match keyword, put commas around keyword and phrase match write in bracket.
Add rank and quality score
Another important term is at rank which is essential in ads or campaign. If you are advertisers, and you want to increase the value of your ads, then the better you will higher your rank. Your rank is not depend upon you CPC amount, but is dependent upon your clicks and impression. The better you are work the more people see your ads which is help to read the description and more traffic lead on your ads. Ads rank is a multiple of the quality score and maximum CPC build amount. So, it is more important. Most people think that ads is depend upon only amount but it is dependent on your score or rank.Bidding strategy
Next strategy in the ads is bidding. It is a those amount which we give for every click of ads impression. It is depend upon you, how are I set the budget daily. You give two type of bidding one is automatic strategy and second is manual. I think the better strategy is manually because, in this way and in the automatic the Google. For example, you set a daily budget is 80PKR. Then, the month bidding is 2400PKR. You give 80 rupees to google for per click.
Keyword planner
For looking new type of keyword and check the CPC of every keyword, you should use keyword planner. Keyword planner is a tool of Google which helps us in finding keyword. One idea of keyword is put in keyword planner, then you find another keywords.Ads extension
Ads extension is a extra in ads for information and leading more traffic towards lending page. In Ads extension, link, phone number, form etc present.Ads rotation
In Google Ads, you will rotate your ads in campaign. When you observed that having more traffic and clicks on Ads of campaign. You rotate your ads group and keywords in campaign. This is good for optimize preference and more clicks.
Advertising is a successful platform for both client and advitisor. Google Ads is popular in this era due to take less time and show more reference things which we search or want.
